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Glossary

Data Normalization

Data normalization means converting different values for the same thing into one standard form. In Persian data this step is necessary, not optional.

Also called یکسان‌سازی داده

Common cases in Persian data: converting Arabic characters to Persian, normalizing the zero-width non-joiner, converting Arabic and Persian digits to Latin for storage, removing extra spaces, and standardizing entity names.

Without this step, “Company A” and “Company A” with different characters are counted as two separate customers, and any analysis built on customer count will be wrong.

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Data Normalization · DIDRAH