Solutions
Promotion planning on effect, not on a busy window
Compare mechanics on measured uplift. Move budget toward what sells net, not what crowds the shelf.
The problem
Promotion planning in distribution often advances on calendar and mechanic habit. Result: rerunning a bundle that inflates window sales and hides cannibalization.
The approach
The agent runs the promotion family on campaigns and invoices: weakest mechanic, tiered discount versus bundle, overspent campaigns. The next planning meeting should start from those claims, not from last season’s slide.
Let’s make your processes agentic
Where do we start?