Glossary
Return Rate
Return rate is returned goods as a share of all goods sold, and it can be measured by quantity or by value. These two numbers are usually different, and each says something different.
Also called نرخ مرجوعی
A high return rate by **quantity** but low by **value** usually signals a problem in cheap, high-velocity items. The reverse signals a problem in expensive items, which is usually more serious.
Return analysis is valuable when it is tied to another dimension: product group, region, sales representative, or time window. The company’s overall return rate, on its own, almost never guides an action.
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